7/10/2023 0 Comments Hot wheels playsets![]() Mattel sees this AR retail experience as a first step, but it likely won't be the company's last.Ĭheck out the rest of our coverage from Toy Fair 2018 here. Hot Wheels Track Builder Booster Pack Playset With Hot Wheels Car (115) 65.00 FREE shipping 1987 Micro Machines Service Center Playset - Vinyl - GALOOB - LGTI - Funrise - Road Champs - Dah Yang - Mini - Hot Wheels - Matchbox Toy (4.2k) 19.99 Vintage Mattel Hot Wheels Stomper Style Toyota 4x4 Hill Climbers Desert Garage (618) 59. IKEA's Place app, one of the launch ARKit titles on iOS, used the technology to see how furniture fits into your homes. Hot Wheels Super Ultimate Garage Playset From Amazon 159.90 Hot Wheels Triple Track Twister Track Set From Amazon 89.99 Step2 Hot Wheels Road Rally Raceway Die-Cast Car Play Table. Now that Apple and Google are finally focused on building augmented reality platforms for their phones, we should expect to see even more brands jump on the bandwagon. Lego did something similar with its in-store AR app, which also let you preview and interact with toys. But with the playsets ranging from $10 to $15 for most (with two more elaborate options at $25 and $70), it's helpful to glimpse these toys before you invest in them. They can all be connected to each other to create an elaborate route for your cars. Hot Wheels Spin Storm Track Set Amazon Exclusive & DC 5-Pack of 1:64 Scale Collectible Vehicles Themed to Superman, Batman, Wonder Woman, The Joker GT and Harley Quinn 4. That's important, since Mattel will have 12 different Hot Wheels City sets to choose from. They captured most of the detail of the physical toy, and they made it clear how your Hot Wheels car would be traversing the track. The idea is to give kids and parents a better sense of how the set looks and functions without open anything up, and without retailers wasting precious floorspace on demo units.Īt New York City's Toy Fair, the AR models appeared quickly when a representative held an iPad over a playset's title. The company will introduce an AR app this fall, which will generate a virtual version of its Hot Wheels City playsets when you point your phone or tablet at their boxes in stores. Taking a cue from Lego, Mattel is betting on augmented reality as a new way to entice shoppers.
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